Hijos de Salvador López
Hijos de Salvador López—and its Las Hermanas brand—is a women-run company, founded by Salvador López in 1940, continued by his three sons, and now by two granddaughters (and succession is already set for the great-grandaughters!). After 16 years in the company, now-General Manager Alicia López Sánchez has started to expand the perception of Pimentón de La Vera as a local ingredient commonly associated only with paella to that of a world-class food-friendly spice.